CLIENT
Deutsche Leibrenten Grundbesitz AG is the leading provider of real estate annuities in Germany. The company offers senior citizens the opportunity to annuitize their property in order to achieve financial freedom in old age while continuing to live in their home. With over a decade of experience, Deutsche Leibrenten Grundbesitz AG has helped numerous customers to achieve more financial security in retirement.
REQUIREMENT
The focus of both commercials was to show the emotional value that (elderly) people have towards their homes. The place where they have spent a large part of their lives and to which many of their memories are attached.
Our goal was to tell small, emotional stories that our customers target group could identify with. The feeling of pride and anticipation of the new home, as well as the emotionally reflective look back at what they have experienced here, were to be made tangible in both of the concepts.
The aim was not so much to explain the concept of the „pension made of stone“, but rather to arouse curiosity and to establish Deutsche Leibrenten Grundbesitz AG as the No.1 company in the field.
„We tried to pack a lifetime full of emotions within a 20-second time span.“
„The feeling of pride and anticipation of the new home, were to be made tangible in both of the concepts.“
Behind the Scenes
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Mehr InformationenSOLUTION
Both 20-second TV commercials convey the feeling that people associate with their own home: It’s more than just four walls and a roof over your head. It is the place where one’s children grow up, stories are written, everyday life is managed and memories are created. A place to be yourself, to love and grow old together.
Full Video TVC #1
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Mehr InformationenCredits:
Cast: Elsa Krieger (Kind) Constanze Witzel (junge Frau), Axel Benrath (jungerMann),
Britta Haupt (ältere Frau), Rolf (ältererMann)
Director: Björn Lingner
DoP: David Rankenhohn
Production: Alexander Schmidt, Ruben Riegamer (BLYNK)
Production Assistent: Joey Dean Woo-Ling
Gaffer: Benjamin Erdenberger
Best Boy: Mathieu Mahlke
Electrician: Felix Plüddemann
Camera Assistent: Fiona Prauser
Production Design: Susan Egashira
Costume: Julia Ilse
Make-Up Artist: Anna Pokrywiec
Sound/BTS: Birgit van Heertum (BLYNK)
Editing: Birgit van Heertum (BLYNK)
Grading: David Rankenhohn
Voiceover: Sprecherdatei
Camera/Lightning Rental: CineGate
Agency: CorpNewsMedia Thöring und Stuhr
Catering: Movie Mampf Catering
Full Video TVC #2
Sie sehen gerade einen Platzhalterinhalt von Vimeo. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf die Schaltfläche unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.
Mehr InformationenCredits:
Cast: Ada (ältere Frau), Bernd (älterer Mann)
Director: Björn Lingner
DoP: David Rankenhohn
Production: Alexander Schmidt, Ruben Riegamer (BLYNK)
Production Assistent: Joey Dean Woo-Ling
Gaffer: Benjamin Erdenberger
Best Boy: Felix Plüddemann
Electrician: Sara Gfrörer
Camera Assistent: Simon Andjic
Production Design: Susan Egashira
Costume: Julia Ilse
Make-Up Artist: Anna Pokrywiec
Sound/BTS: Birgit van Heertum (BLYNK)
Editing: Birgit van Heertum (BLYNK)
Grading: David Rankenhohn
Voiceover: Sprecherdatei
Camera/Lightning Rental: CineGate
Agency: CorpNewsMedia Thöring und Stuhr
Catering: Movie Mampf Catering
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Bernhard-Nocht-Straße 89/91
20359 Hamburg