Infotainment
meets
Storytelling
Scrollytelling for ProBarrier Nature by Drewsen
FROM PASSIVE
TO IMMERSIVE
How we built a digital experience for DREWSEN Spezialpapiere—turning complex information into a visceral, emotional journey.
How do you turn a technical niche product into a true digital experience? For our client DREWSEN Spezialpapiere, one thing was non-negotiable: ProBarrier Nature—a sustainable, fully recyclable packaging paper—deserved more than a standard explainer. What started as a single product film
grew into a cross-media campaign engineered for relevance and reach. Our brief was clear: translate a complex product into emotionally charged, interactive storytelling—visually precise, conceptually sharp, and unmistakably immersive.
THE CHALLENGE
How do you tell the story of a sustainable packaging paper—and make it stick?
A one-off awareness video soon evolved into a full-scale communication concept. DREWSEN Spezialpapiere’s brief was simple: spotlight ProBarrier Nature—a fully compostable, grease-resistant paper—right where potential buyers live. Our mission: translate complex tech specs into an engaging, interactive, and visually striking user experience..
THE IDEA
Scrollytelling: complexity you can click, sustainability you can feel.
Partnering with @plukk.studio, experts in interactive web experiences—we crafted a digital storytelling format that fuses information, design, and interactivity. The dedicated ProBarrier Nature landing page layers imagery, copy, animation, video, and sound into a choreographed journey that pulls users straight into the product world and lets them explore it step by step.
SLEEK ON THE OUTSIDE
SUSTAINABLE ON THE INSIDE
THE EXECUTION
A seamless fusion of strategy, design, and motion.
The new site is more than a digital info hub—it’s a guided tour of ProBarrier Nature’s benefits:
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Minimalist, responsive layout that keeps the spotlight on what matters.
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Organic micro-animations that ease technical detail into intuitive visuals.
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Embedded video beats that charge the experience with emotion.
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Modular architecture primed for spin-offs in paid ads, newsletters, and social posts.
The outcome: a platform that connects with B2B buyers and sustainability enthusiasts alike — technically tight, visually distinctive, and emotionally resonant.
THE CAMPAIGN
Cross-media by design—from landing page to LinkedIn ad.
What began as a single product-video brief grew into a full-scale communication ecosystem:
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Awareness film to open the conversation
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Modular social assets (paid + organic) for maximum reach
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Targeted newsletters for prospects and partners
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Scrollytelling landing page as the campaign’s living hub
Every touchpoint works in concert to amplify ProBarrier Nature—clear, compelling, and built for traction.
THE IMPACT
Sustainability meets design.
Our mindset: think cross-channel, act with a crystal-clear strategy. The new landing page positions DREWSEN as an innovative yet responsible force in the packaging-paper space. Dense information merges with emotional pull, while always staying sleek and user-centric.
In short: scrollytelling that doesn’t just tell—it captivates.
Get In Touch
040 / 232436
Blynk GmbH & Co KG
Bernhard-Nocht-Straße 89/91
20359 Hamburg
Germany