Case - U-BAHN100 | Blynk

SHAPING THE MOBILITY OF TOMORROW

HOCHBAHN is more than a transport company – it is a mover of the future.

A departure every 100 seconds! This is Hochbahn’s promise – and officially heralds the future of Hamburg’s subway transport.

This will be made possible by the automation of the first Hamburg subway lines U2 and U4 in the east of the city – meaning big boost in terms of mobility for all passengers.

Great things are in store for Hamburg’s east. And great change needs great visualization! For the launch, Hochbahn was looking for an agency to bring the hype from the rails to the screens.

Messaging
Press motifs
3D Animation

BLYNK CASE: U-BAHN 100 der Hamburger Hochbahn, 3D Animationsvideo Projektlaunch

BLYNK CASE: U-BAHN 100 der Hamburger Hochbahn, 3D Animationsvideo Projektlaunch

BLYNK CASE: U-BAHN 100 der Hamburger Hochbahn, 3D Animationsvideo Projektlaunch

BLYNK CASE: U-BAHN 100 der Hamburger Hochbahn, 3D Animationsvideo Projektlaunch

BLYNK CASE: U-BAHN 100 der Hamburger Hochbahn, 3D Animationsvideo Projektlaunch

BLYNK CASE: U-BAHN 100 der Hamburger Hochbahn, 3D Animationsvideo Projektlaunch

IDEA

The charming, red figurines, which are somewhat reminiscent of famous German board game figures, not only reflect the innovative character of the project in their slick design. The „primitive shapes“, i.e. the simple geometric figures such as spheres, cylinders or cones that make up all the figurines, allow people to be represented in an abstract and generic way – and with just a handful of figurines, as many Hamburgers as possible feel addressed.

DESIGN

Futuristic and tidy, yet not clinical or sterile. The solution: different textures on the surfaces provide a certain feel and comfort.
The tracks were not to be true to scale, but they were to be realized as a 3D model with a certain degree of realism – but still fit into the cubist, abstract visual world of the animated film.

RESULT

To introduce the new technology, we created and designed a campaign with a visionary animated film as its centerpiece. Here, explanatory elements and dynamic storytelling combine to create an entertaining audiovisual experience that makes the topic accessible to all Hamburg residents – and sparks excitement about the new subway railway system.

U-BAHN100

Sie sehen gerade einen Platzhalterinhalt von Vimeo. Um auf den eigentlichen Inhalt zuzugreifen, klicken Sie auf die Schaltfläche unten. Bitte beachten Sie, dass dabei Daten an Drittanbieter weitergegeben werden.

Mehr Informationen

Inhalt entsperren Erforderlichen Service akzeptieren und Inhalte entsperren

Credits:

Production: Alexander Schmidt
Concept: Pauline Walthart
Creative Direction, Asset Creation, Animation: Adrian Jaffé
Animation: Nico Hintelmann
– All BLYNK
Voiceover: Anni Sultany
Client: Hochbahn Hamburg

Get In Touch

040 / 232436
Blynk GmbH & Co KG
Bernhard-Nocht-Straße 89/91
20359 Hamburg