4 shooting days.
150 Videos.
endless possibilities.
In collaboration with BLYNK, Bauerfeind tackled an ambitious project:
developing a comprehensive high-quality spring campaign including various promotional videos and photos for a total of twelve various products and more than 150 videos – in just four days of shooting.
Our work should not only showcase Bauerfeind’s extensive product portfolio but also amplify the brand’s voice, reach a global audience, and leverage the immense potential of digital storytelling.
Creative Concepts, Efficient Production – Maximum Awareness
With our various in-house departments such as conception, live film & photo and post-production, we were able to implement the project cost-effectively.
CLIENT
Bauerfeind, a renowned brand in the medical and sports support arena, embarked on a strategic mission to invigorate its brand through a dynamic video performance ads campaign for the spring season. Eager to tap into the vast potential of digital storytelling, they partnered with BLYNK, aiming for a campaign that would not only showcase their extensive product line but also deeply resonate with their audience across digital landscapes.
REQUIREMENT
The ambition was clear: to craft captivating video performance ads that would cut through the digital noise and reach target audiences effectively. Bauerfeind needed a diverse array of videos and photos — 15 main videos for 12 products, tailored for different social platforms and adapted for YouTube, Instagram and Facebook in various aspect ratios (16:9, 1:1, and 9:16). The challenge was formidable, requiring rapid, high-quality production within a compressed four-day shooting.
RESULT
All in all, BLYNK produced 150 customized videos and a broad image portfolio that form the brand’s spring campaign, being displayed on various media platforms – or even as poster stands in retail stores. With our various in-house departments such as concept development, live film & photography, and post-production, we were able to execute the project cost-efficiently.
CLIENT
Bauerfeind, a renowned brand in the medical and sports support arena, embarked on a strategic mission to invigorate its brand through a dynamic video performance ads campaign for the spring season. Eager to tap into the vast potential of digital storytelling, they partnered with BLYNK, aiming for a campaign that would not only showcase their extensive product line but also deeply resonate with their audience across digital landscapes.
REQUIREMENT
The ambition was clear: to craft captivating video performance ads that would cut through the digital noise and reach target audiences effectively. Bauerfeind needed a diverse array of videos and photos — 15 main videos for 12 products, tailored for different social platforms and adapted for YouTube, Instagram and Facebook in various aspect ratios (16:9, 1:1, and 9:16). The challenge was formidable, requiring rapid, high-quality production within a compressed four-day shooting.
RESULT
All in all, BLYNK produced 150 customized videos and a broad image portfolio that form the brand’s spring campaign, being displayed on various media platforms – or even as poster stands in retail stores. With our various in-house departments such as concept development, live film & photography, and post-production, we were able to execute the project cost-efficiently.
Video “Bauerfeind Sports Compression Ankle Support”
You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information
Video “Bauerfeind GenuTrain”
You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information
Video “Bauerfeind Sport Knee Support”
You are currently viewing a placeholder content from Vimeo. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information
Credits:
Concept: Pauline Walthart (BLYNK)
Director: Stefan Großjohann / Pauline Walthart
DoP: Damian Sutmann (BLYNK)
Licht: Raik Lingner
Production: Alexander Schmidt (BLYNK)
Foto: Stefan Großjohann
Styling: Timo Zickuhr
Editing: Damian Sutmann (BLYNK)
Make Up: Anna Reynolds
BEHIND THE SCENES
040 / 232436
Blynk GmbH & Co KG
Bernhard-Nocht-Straße 89/91
20359 Hamburg
Germany